New Sponsorship Deal For The Reds

Richard Arnold

Re­portedly, Manchester United have signed a luc­rat­ive five-year spon­sor­ship con­tract with Gen­eral Mo­tors that will see the car maker’s fam­ous Chev­ro­let brand be­come the Old Traf­ford club’s of­fi­cial auto­mot­ive spon­sor. The gi­ant Amer­ican auto­mobile man­u­fac­turer will re­place Audi as of­fi­cial car sup­plier to Manchester United.

Gen­eral Mo­tors Com­pany em­ploys 202,000 people and pro­duces cars and trucks in 31 coun­tries. GM emerged from a gov­ern­ment backed Chapter 11 re­or­gan­isa­tion back in 2009. Richard Arnold: “With 659 mil­lion Manchester United fans around the world, the com­mit­ment that Chev­ro­let is mak­ing to foot­ball and its plans to bring these fans closer to our club is very ex­cit­ing for us. This is also the first time we have teamed up with a US auto­mot­ive part­ner and with the grow­ing pop­ular­ity of the club in Amer­ica, we are hop­ing the re­la­tion­ship will al­low us to fur­ther ex­pand our fan base in the country.”

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