New Deal for Manchester United

David Gill

Smirnoff now be­comes of­fi­cial spir­its spon­sor of Manchester United. Chief Ex­ec­ut­ive of Manchester United David Gill is most de­lighted to wel­come Smirnoff as one of the club´s part­ners and looks for­ward to pro­mote the pop­u­lar vodka brand as he strongly sup­ports the use of the spon­sor­ship as a plat­form for re­spons­ible drink­ing which is a very im­port­ant as­pect of the part­ner­ship with both parties com­mit­ted to com­mu­nic­at­ing this message.

Mar­ket­ing and In­nov­a­tion dir­ector James Thompson is sin­cerely en­cour­aged by the op­por­tun­it­ies that the part­ner­ship between Manchester United and Smirnoff will de­liver for the vodka brand and their con­sumers. Thompson be­lieves the part­ner­ship will have im­me­di­ate and sus­tain­able ap­peal with their tar­get audi­ence and also provide the world fam­ous com­pany with a truly unique plat­form to take the lead in pro­mot­ing re­spons­ible drink­ing through tar­geted and en­ga­ging pro­grammes. Smirnoff, who star­ted with a vodka dis­til­lery foun­ded in Mo­scow by Pyotr Ar­senievich Smirnov back in the 1860s, have made a long term com­mit­ment to pro­mot­ing re­spons­ible drink­ing and it will be a key ele­ment of their ac­tiv­a­tion. The Smirnoff vodka com­pany are already work­ing in close part­ner­ship with the Barclays Premier League club on a new in­ter­act­ive pro­gramme which fo­cuses on al­co­hol in­form­a­tion, aware­ness and the choices people make when they drink.

The Of­fi­cial Il­lus­trated His­tory of Manchester United