New Deal for Manchester United
Smirnoff now becomes official spirits sponsor of Manchester United. Chief Executive of Manchester United David Gill is most delighted to welcome Smirnoff as one of the club´s partners and looks forward to promote the popular vodka brand as he strongly supports the use of the sponsorship as a platform for responsible drinking which is a very important aspect of the partnership with both parties committed to communicating this message.
Marketing and Innovation director James Thompson is sincerely encouraged by the opportunities that the partnership between Manchester United and Smirnoff will deliver for the vodka brand and their consumers. Thompson believes the partnership will have immediate and sustainable appeal with their target audience and also provide the world famous company with a truly unique platform to take the lead in promoting responsible drinking through targeted and engaging programmes. Smirnoff, who started with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov back in the 1860s, have made a long term commitment to promoting responsible drinking and it will be a key element of their activation. The Smirnoff vodka company are already working in close partnership with the Barclays Premier League club on a new interactive programme which focuses on alcohol information, awareness and the choices people make when they drink.